As Art Director for the Lavender Globe launch, I crafted a dreamy, nostalgic visual world that brought the product to life through intentional storytelling and cohesive design. I scouted and selected a location that felt ethereal and organic, and pushed for the use of analog Super 8 film to capture soft, authentic transitions and a vintage-inspired vibe. To ensure consistency across the full campaign, I led and managed a team of designers, photographers, and videographers—aligning email, web, and social assets to reflect the same romantic, analog look and feel. The result was a beautifully unified launch that felt fresh, elevated, and emotionally resonant.