As Art Director for the launch of The Oracle Water Pipe, I crafted the visual narrative from concept to execution, drawing inspiration from the product’s sculptural form and feminine energy. I developed a creative direction rooted in Greek mythology and classical aesthetics—paying homage to the Oracle’s name—while emphasizing elegant curves and soft textures to mirror the product’s design. Through thoughtful styling and artful photography direction, the campaign brought a sense of ritual, reverence, and modern femininity to the forefront of the product story.