As Art Director for the PLEASURES x GRAV collaboration, I led the lifestyle styling and photo direction, shaping a visual narrative around the campaign theme “Working from Home.” I conceptualized and executed the creative direction for photography, styled talent and sets to reflect the campaign’s cultural relevance, and designed an immersive photo booth experience that extended the visual language to the event space. I also supported on-site production and event activation. The campaign was a sellout success—moving product within hours on pleasures.com and within days on GRAV.com—driven by cohesive, culturally resonant storytelling across digital, experiential, and retail touchpoints.